On its third Monday, Brahmastra continued to attract audiences in theatres and do well. Theatres had taken a good decision to reduce the ticket prices all over to just Rs. 100 and that allowed much more than regular footfalls. As it is, theatres rates are traditionally low during the weekdays when compared to the weekend. However, with the prices further slashed, it was good news indeed.
That said, the footfalls were not on the same lines as was the case with Friday when the scenario was rather extraordinary. Since National Cinema Day was being celebrated and the event was much publicised a week before itself, there was huge advance booking as a result of which theatres had started filling up. The news had already like wildfire and as a result practically all screens were running to capacity, especially from late afternoon onwards. That was not quite the case on Monday since awareness wasn’t as much and moreover it was the first working day of the week. Since a large volume of audience had anyways watched the film over the weekend, the spill over was not as awesome as Friday.
Still, a start has been made and now the need of the situation is this initiative to be sustained. This cannot be just a one off scenario and the results need to be observed over a period of time and that too across 3-4 biggies. Perhaps if Vikram Vedha does it as well followed by Ram Setu and Thank God then situation would be clearer, and further next steps can be decided. Coming to Brahmastra though, the film has now crossed the Rs. 250 crores milestone as its total stands at Rs. 251 crores. With ticket rates continuing to be low right till Thursday, one waits to see how much closer does it reach to the Rs. 260 crores mark before Vikram Vedha arrives.
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources