HYBE’s Plea To Trademark ‘Borahae’ Rejected Because The Term ‘Belongs To V Aka Kim Taehyung’
The term ‘borahae’ was coined in a 2016 concert by BTS member V aka Kim Taehyung. Back then, he explained that borahae, meaning ‘I Purple You’, signifies ‘I’ll love you till the end of days’.
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